MOVING FORWARD IN 2020
Closing our office and warehouse for the Lockdown has been both devastating and exciting. We have used the time to review how we have done things for the past 35+ years, and this has resulted a decision to make big changes in how we meet the needs of our Skincare Professionals.
Changing our attitude and embracing technology are our 2 key focus areas.
Each of our registered stockists will receive communication from us via social media, direct emails and phone calls to share our initiatives and ideas with you, and to hear how we can adapt them to your unique needs.
Stay Strong & Be Safe
IMAGE SKINCARE SOUTH AFRICA
8-STEP STRATEGICAL PROCESS WITH COVID-19
COPING WITH CORONA IN YOUR BUSINESS
IMAGE has partnered with Skincare Professionals for 17 years, and are here to grow with you now as you navigate—and flourish—during this new normal.
The IMAGE FORWARD BACK TO BUSINESS PLAYBOOK is editable and available to Download from Image FileShare (Password Protected - please enquire with your Area Manager)
Now, more than ever, communication and engagement with your clients is key to keep your business growing. IMAGE Skincare is following the WHO and CDC guidelines to keep our employees safe during the outbreak of the coronavirus. In addition, we wanted to share a set of guidelines that should be beneficial to communicate in your business (post a print-out and/or email to your clients) in order to keep your clients coming back to you for treatments.
Ensure that your spa facility is COMPLIANT WITH CORONAVIRUS GUIDELINES published by the WHO and communicate that you are committed to the safety and wellbeing of your clients through adhering to these practices.
Reinforce your regular sanitation and hygiene practices so clients are confident they are not subjected to adverse effects in your treatment room. Some suggested practices are published below:
Sanitation and Hygiene in Your Business
In-between clients and services, double cleanse by washing hands with antibacterial soap and administering hand sanitizer prior to touching any faces.
All upholstery, surfaces, and tools should be wiped with a hospital-grade antimicrobial cleaner and disinfectant and/or 90%+ isopropyl alcohol.
All laundry should be done with hot water and fragrance-free detergent.
Increase cleaning protocols in your spa to ensure doorknobs, surfaces, and equipment are receiving additional sanitizing.
Share what you are doing during this time: Communicate with clients as much as possible
If Your Client Gets Sick:
Check-in with incoming clients if they are feeling unwell, sick, or recovering from illness but still exhibiting outward symptoms (e.g., sniffling, runny nose, coughing), in which case, strongly encourage them to reschedule their treatment. Their help in keeping your team and fellow clients healthy is appreciated.
When You/Your Team Gets Sick: Express that sometimes this may happen and allowing your team to rest and recover from illness is important to you. Share that you’ll do everything you can to get your clients skin healthy and you appreciate their flexibility.
You may want to temporarily suspend your cancellation policy, so there are no penalties for cancelling appointments due to the coronavirus.
Continue to stay engaged with your client if you have not seen them due to the coronavirus scare, calling them every few weeks to offer a free phone consultation or skin diagnosis for any current skin concerns – to inspire them to schedule their next appointment and come back to your spa. Your primary priority is to get your clients back into your spa as soon as they feel comfortable.
Offer to ship their homecare products to them as needed. You can choose from the multiple methods to get them their products.