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SERUMS 101

Serums may be the hardest-working product in your routine. The best ones deliver powerful concentrations of ingredients that target specific skin concerns. Here’s how to do them right.

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WHAT THEY DO?

Consider serum the workhouse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.

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WHAT'S INSIDE?

Quality serums go heavy on ingredients like retinol, vitamin C, alpha hydroxy acids, peptides and plant stem cells (and contain minimal fluff or fillers.)

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WHEN DO I USE IT?

AM: Cleanse skin and apply serum before eye crème and SPF
PM: Cleanse skin and apply serum before eye crème and repair crème

Serums make an impact as an integral part of your morning and evening routine. During the day, layer a serum under your daily moisturizer and suncare for antioxidant protection; at night, apply under your repair crème for anti-aging benefits and extra hydration.

Antioxidant serums are great for both morning and evening; others (like those with retinol or salicylic acid) do best as nighttime-only options. When in doubt, follow the directions on your serum’s packaging.

If you layer, do it right: Apply water-based serums under oil-based formulas for optimal results.

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HOW MUCH DO I USE?

A little goes a long way. Our pros say an amount the size of a coffee bean should do the trick.

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ÍNFLUENCERS' FAVORITE IMAGE SERUMS

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ALEX GOLDSCHMIDT @alexandergold IMAGE influencer & associate director, We Are Digital Medi

I can't praise the ORMEDIC serum enough. In the summer, I really need a serum that is hydrating while being light and balancing and this checks all the boxes. It doesn't hurt that it smells amazing and just makes me feel fresh for the day.

ALEX GOLDSCHMIDT @alexandergold
IMAGE influencer & associate director, We Are Digital Media Management

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JASMINE BLOCKER @jas_blocke IMAGE influencer and American World Athletics Track & Field go

To be added

JASMINE BLOCKER @jas_blocke
IMAGE influencer and American World Athletics Track & Field gold medalist

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ERIC GOLDIE @ericgoldie IMAGE influencer & real estate agent

One question I’m always getting from you guys is what skincare products I use. I can’t go a day without my @imageskincare! The MAX stem cell serum has been one of my favorites since I stole it out of my mom’s medicine cabinet. It does everything from fight fine lines to helping with photo damaged skin. It honestly makes my skin feel like new every day.

ERIC GOLDIE @ericgoldie
IMAGE influencer & real estate agent

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NEED MORE HELP?

Take our skin quiz and get an expert-recommended regimen—including your skin’s just-right serum