SERUMS 101
Serums may be the hardest-working product in your routine. The best ones deliver powerful concentrations of ingredients that target specific skin concerns. Here’s how to do them right.
WHAT THEY DO?
Consider serum the workhouse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.
WHAT'S INSIDE?
Quality serums go heavy on ingredients like retinol, vitamin C, alpha hydroxy acids, peptides and plant stem cells (and contain minimal fluff or fillers.)
WHEN DO I USE IT?
AM: Cleanse skin and apply serum before eye crème and SPF
PM: Cleanse skin and apply serum before eye crème and repair crème
Serums make an impact as an integral part of your morning and evening routine. During the day, layer a serum under your daily moisturizer and suncare for antioxidant protection; at night, apply under your repair crème for anti-aging benefits and extra hydration.
Antioxidant serums are great for both morning and evening; others (like those with retinol or salicylic acid) do best as nighttime-only options. When in doubt, follow the directions on your serum’s packaging.
If you layer, do it right: Apply water-based serums under oil-based formulas for optimal results.
HOW MUCH DO I USE?
A little goes a long way. Our pros say an amount the size of a coffee bean should do the trick.
IMAGE Serums
VITAL C hydrating anti-aging serum
An award-winner and bestselling product loved by all skin types.
AGELESS total anti-aging
serum
Addresses the appearance of wrinkles, uneven tone, lack of firmness and dry skin.
ORMEDIC balancing
anti-oxidant serum
An essential everyday serum that soothes the skin and strengthens its defences against damage.
VITAL C hydrating ACE serum
daily multi-vitamin serum, with essential vitamins, amino acids, green tea extract and natural skin brighteners
AGELESS total pure hyaluronic6 filler
With six unique forms of hyaluronic acid, this helps to smooth & soften fine lines.
ILUMA
facial illuminator
Power-packed formula with tranexamic acid, vitamin C and niacinamide delivers optimal brightening benefits.
MD retinol booster
Boost your skin to perfection with the nourishment of omega-3 and omega-6 oils and retinol
the MAX
serum
Restores resilience and reduce the appearance of fine lines and wrinkles with plant derived stem cells & peptides.
ILUMA intense brightening serum
Illuminate your skin with our botanical brightening serum that helps to reduce the appearance of pigmentation.
MD restoring power-c
serum
Clinically proven to improve wrinkles, pigmentation and firmness.
the MAX
wrinkle smoohter
Combines a wrinkle-fighting peptide, high-tech polymer and plant stem cell technology to smooth wrinkles
CLEAR CELL
restoring serum
Hydrates and soothes blemish-prone skin while absorbing surface oils for a mattifying effect.
ÍNFLUENCERS' FAVORITE IMAGE SERUMS
I can't praise the ORMEDIC serum enough. In the summer, I really need a serum that is hydrating while being light and balancing and this checks all the boxes. It doesn't hurt that it smells amazing and just makes me feel fresh for the day.
ALEX GOLDSCHMIDT @alexandergold
IMAGE influencer & associate director, We Are Digital Media Management
To be added
JASMINE BLOCKER @jas_blocke
IMAGE influencer and American World Athletics Track & Field gold medalist
One question I’m always getting from you guys is what skincare products I use. I can’t go a day without my @imageskincare! The MAX stem cell serum has been one of my favorites since I stole it out of my mom’s medicine cabinet. It does everything from fight fine lines to helping with photo damaged skin. It honestly makes my skin feel like new every day.
ERIC GOLDIE @ericgoldie
IMAGE influencer & real estate agent
NEED MORE HELP?
Take our skin quiz and get an expert-recommended regimen—including your skin’s just-right serum